Wealth Matters Privacy Notice
This Privacy Notice explains how Wealth Matters collects, uses, and protects personal data.
Who we are
Wealth Matters Limited is authorised and regulated by the Financial Conduct Authority. Wealth
Matters Limited is the data controller for the purposes of UK data protection law.
When this notice applies
This notice applies if you:
Contact us to enquire about our services
Become a client
Attend one of our events or webinars and left your details
What personal data we collect
From Prospective clients and enquiries we may collect:
Name and contact details
Information you choose to share during an enquiry or initial meeting
From Clients we may collect:
Date of birth and identification documents
Financial information (income, assets, liabilities, pensions, investments)
Tax information
Information about your objectives, attitude to risk, and capacity for loss
Communications and meeting notes
Where relevant (for example, in connection with protection planning), we may process special category data such as health information. This is done with appropriate safeguards and only where necessary to provide suitable advice.
Why we collect your data (lawful basis)
We process personal data using the following lawful bases:
Contract – to provide financial planning and advisory services
Legal obligation – to meet regulatory, anti-money laundering, and record-keeping requirements
Legitimate interests – to respond to enquiries, manage our business, ensure compliance, and improve our services
We do not rely on consent as the lawful basis for providing regulated financial advice.
Marketing communications
We may send newsletters, insights, and invitations to events or webinars only where permitted by
law.
Marketing communications are optional
You will receive them only if you have opted in or where a lawful “soft opt-in” applies
You can opt out at any time
Becoming a client does not automatically mean you will receive marketing communications
Service-related communications (such as reviews, advice updates, and regulatory information) are not marketing and will be sent regardless of marketing preferences.
Who we share your data with
We may share personal data with trusted third parties, including:
Product providers and investment platforms
Compliance consultants, auditors, and regulators
Technology providers (including CRM systems, suitability tools, and anti-money laundering providers such as SmartSearch)
Some of these providers carry out automated checks (for example, identity and antimoney laundering verification). These checks do not involve automated decisionmaking that produces legal or similarly significant effects.
We may use technology tools, including artificial intelligence–enabled software, to support administrative tasks such as drafting documents, summarising information, or improving efficiency. These tools are used under human oversight and do not make automated decisions about you. All advice and recommendations are provided by a qualified adviser.
Professional advisers (such as accountants or solicitors), where relevant to your financial planning
Outsourced contractors and service providers (marketing, IT, admin)
All third parties are required to keep personal data secure and to use it only for agreed purposes.
How long we keep your data
We retain personal data only for as long as necessary:
Clients: normally at least 6 years after the end of our relationship, or longer where required by law or regulation
Prospective clients and enquiries: typically no longer than 12 months if no client relationship is established
Retention periods may be extended where required for regulatory, legal, or complaint-handling purposes.
Your data protection rights
You have the right to:
Access your personal data
Request correction of inaccurate or incomplete data
Request deletion where legally permitted
Restrict or object to processing
Withdraw marketing consent at any time
Make a complaint to the Information Commissioner’s Office (ICO), the UK data protection regulator. Further information is available at www.ico.org.uk.
Data security
We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure. Access to personal data is restricted to those who need it to perform their role.
International data transfers
We do not routinely transfer personal data outside the UK. Where personal data is processed or accessed outside the UK by service providers, appropriate safeguards are used to ensure that your data remains protected in line with applicable data protection laws.
Changes to this notice
We may update this Privacy Notice from time to time. The most recent version will always be available on request or via our website. This was last updated in January 2026, and is reviewed yearly.
How to contact us
If you have any questions about this Privacy Notice or how we use your personal data, please contact us using the details below which are also listed on our website:
Email: info@wealth-matters.co.uk
Head Office: 727 Capability Green, Luton, Bedfordshire, LU1 3LU
Phone: 01582 720511
This Privacy Notice is written in accordance with UK GDPR and supports our obligations under the Financial Conduct Authority Consumer Duty.

